Persona

Paulo, 2settle Vendor

Paulo is a 28-year-old business owner who runs a clothing brand. He lives in Dutse, Abuja. He is in a serious relationship and has responsibilities. He owns a car and has future aspirations. He makes a monthly income of 100,000 thousand naira. He has a dark-side spending habit and he's not a meticulous spender.

Paulo's goals and objectives are to make more sales in his business, expand his business, live and feel the moment. He uses WhatsApp, Instagram, Facebook, and Tiktok. He is 40% creative and 60% methodical, 50% sentimental and 50% thoughtful, 50% extrovert and 50% introvert. He plays football, table tennis, and video games.

Jane, the small business owner

Jane is a 35-year-old small business owner who runs a handmade crafts e-commerce store. She has been in business for 5 years and is always looking for ways to grow her business. One area that she has been interested in is accepting cryptocurrency as a payment method, but she has been hesitant to do so because of the volatility of the market and the lack of a secure and easy way to convert it into fiat.

Jane is a busy person and doesn't have a lot of time to spend on learning new technology. She is looking for a platform that is user-friendly and easy to use. She also wants a platform with advanced security features to protect her personal and financial information as well as that of her customers.

Jane is also interested in a referral program, where she can refer new customers and earn rewards, this is a great way for her to increase brand awareness without having to spend a lot of money on marketing.

John, the freelance graphic designer"

John is a 25-year-old freelance graphic designer. He has been working as a freelancer for 3 years and has a growing client base. He has also invested in cryptocurrency and has been looking for a secure and easy way to convert it into fiat so that he can use it to pay his bills and make purchases.

John is tech-savvy and is always looking for new and innovative technology. He wants a platform that is easy to use and has strong security features to keep his personal and financial information safe.

John is also interested in a platform that allows him to exchange between fiat and cryptocurrency in real-time, this will save him the high fees that traditional money transfer services charge.

Both Jane and John are examples of 2Settle's target customers. They both have different needs and preferences, but they are looking for a secure and easy way to transact in both fiat and cryptocurrency. 2Settle's platform is designed to meet the needs of both Jane and John and many other customers like them.

Amy, the cryptocurrency investor

Amy is a 45-year-old financial analyst who has been investing in cryptocurrency for the past 3 years. She has a diversified portfolio of cryptocurrencies but has been struggling to find a secure and easy way to convert her investments into fiat to pay her bills and make purchases.

Amy is highly analytical and likes to have control over her investments. She is looking for a platform that offers advanced security features and real-time exchange rates to make sure she gets the best deal when converting her cryptocurrencies into fiat. She is also looking for a platform that offers detailed analytics and reporting to help her track her investments.

Amy is also interested in a platform that offers a referral program, that way she can earn rewards by referring her friends and family to use the platform.

Mark, the online seller

Mark is a 30-year-old online seller who operates his own e-commerce store. He has been in business for 2 years and has been looking for a way to increase his sales by accepting cryptocurrency as a payment method. However, he has been hesitant to do so because of the volatility of the market and the lack of a secure and easy way to convert it into fiat.

Mark is a busy person and doesn't have a lot of time to spend on learning new technology. He is looking for a platform that is user-friendly and easy to use. He is also looking for a platform that has advanced security features to protect him and his customers' personal and financial information.

Mark is also interested in a platform that offers detailed analytics and reporting to help him track his sales and conversion rates. This will help him to make better decisions and increase his sales.

Both Amy and Mark are examples of 2Settle's target customers. They both have different needs and preferences but they are looking for a secure and easy way to transact in both fiat and cryptocurrency.